Designed a unified digital hub for Bloomery Patisserie to consolidate its evolving multi-concept brand. I focused on creating a cohesive storytelling platform that seamlessly directs customers across their various initiatives and sales channels.
client
Bloomery Patisserie
year
2025
status
On Going Development
UI/UX
WEB
About The Company
Bloomery Patisserie started as a specialized patisserie brand that has rapidly grown into a multi-concept brand, yet its digital presence has not kept pace with this physical evolution. While active across various delivery platforms, the brand lacked a unified, search-optimized platform to house its story and diverse product lines. This fragmentation made it difficult for customers to engage with the brand’s full journey and navigate seamlessly toward existing sales channels.
Bloomery Patisserie started as a specialized patisserie brand that has rapidly grown into a multi-concept brand, yet its digital presence has not kept pace with this physical evolution. While active across various delivery platforms, the brand lacked a unified, search-optimized platform to house its story and diverse product lines. This fragmentation made it difficult for customers to engage with the brand’s full journey and navigate seamlessly toward existing sales channels.
Target User
- New Customers: Individuals discovering Bloomery for the first time who need a clear introduction to the brand’s story, product variety, and store locations. - Loyal Customers: Existing fans looking for the latest product launches, exclusive offers, and seasonal discounts to encourage repeat purchases.
- New Customers: Individuals discovering Bloomery for the first time who need a clear introduction to the brand’s story, product variety, and store locations. - Loyal Customers: Existing fans looking for the latest product launches, exclusive offers, and seasonal discounts to encourage repeat purchases.
The Goal
- Establish a Unified Brand Identity: Create a centralized digital presence that reflects Bloomery’s evolution from a local patisserie into a successful multi-concept brand. - Streamline Information Architecture: Organize fragmented content—from brand storytelling to product catalogs—into a cohesive structure that is easy for users to navigate. - Optimize User Conversion Path: Build a seamless bridge between brand exploration and existing sales channels (marketplaces and WhatsApp) to drive business growth.
- Establish a Unified Brand Identity: Create a centralized digital presence that reflects Bloomery’s evolution from a local patisserie into a successful multi-concept brand. - Streamline Information Architecture: Organize fragmented content—from brand storytelling to product catalogs—into a cohesive structure that is easy for users to navigate. - Optimize User Conversion Path: Build a seamless bridge between brand exploration and existing sales channels (marketplaces and WhatsApp) to drive business growth.
Constraint
The primary challenge was to modernize the digital experience to reflect a high-end, multi-concept image while strictly maintaining Bloomery’s established brand identity. Additionally, since the website was being custom-coded from scratch without any pre-defined templates, every design element had to be meticulously crafted to ensure technical feasibility and a unique, tailored user interface.
The primary challenge was to modernize the digital experience to reflect a high-end, multi-concept image while strictly maintaining Bloomery’s established brand identity. Additionally, since the website was being custom-coded from scratch without any pre-defined templates, every design element had to be meticulously crafted to ensure technical feasibility and a unique, tailored user interface.
